Experimental Beers, Paletas, and Lattes Are Fueling Downtown San Jose’s Renaissance

Post-lockdown, downtown San Jose is booming.

A colorful statue of a bipedal creature with big ears and a huge mouth stands on a red plinth in front of an urban boulevard. A skybridge says "SJSU."
A vibrant traveling art sculpture of an alebrije sits in front of SJSU's Spartan Village, a hotel that was recently remodeled into student housing, on Sunday, Aug. 17, 2025. (Octavio Peña for COYOTE Media Collective)

San Jose is a cradle of firsts. In 1777, it became the first Spanish settlement in California. Nearly a century later, in 1849, the city was designated as California’s inaugural capital. And then again, in 1881, San Jose made history as the first electrified city west of the Rocky Mountains. 

Today, the city is mostly quiet suburbs with hardly a trace of its historical significance and social prowess. Downtown San Jose (DTSJ) in particular has long been dethroned as the promising core of the American West. 

That’s starting to change.

Right now, DTSJ is experiencing a full-on renaissance. Though it already houses a few museums and hosts annual public events like Christmas in the Park and the San Jose Summer Jazz Fest, there’s a movement of fresh, locally minded energy led by artists, entrepreneurs, and community advocates who are reshaping what’s possible in the city’s sleepy epicenter. From San Pedro Square Market on one end to the theater- and art-focused SoFA district on the other,

DTSJ might actually have solved the post-pandemic downtown conundrum faster than San Francisco and Oakland. 

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