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Yap Zone: How We Got the Bottom of the Hill Story
Emma Silvers on how we got COYOTE's Bottom of the Hill closure story.
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Hey there and welcome to the Yap Zone, our biweekly (that means every other week) newsletter where COYOTE gives you a behind-the-scenes glimpse into our newsroom and, sometimes, even a rundown of our team's picks for music, food, events, and lots more. This newsletter is an exclusive offering and extra dose of gratitude for our Yapper- and Howler-tier members. Thank you, and we hope you enjoy!
Look, I’ll say it outright — the super interesting silver lining to Emma Silvers’ Bottom of the Hill closure story is that the owners decided to talk to her first. Not the big media groups in the Bay Area, and not any of the major music publications out there. It felt super validating for our baby news outlet to break such big, and truly devastating, news.
So I asked Emma to talk more about how it happened. How did she gain the trust of the owners on a story that was obviously going to upset legions of music fans? What were the reactions like? And what does this story say about the vital role that alt weeklies used to play in regional music scenes like ours?